I love a freebie with a magazine. It's such a great way to discover a new product without spending a fortune. I rarely read magazines anymore to be honest so a free gift gives me an excuse to not only try a new product but to sit down and flick through a mag with a cup of tea too!
The first reason I got into make-up was due to a free frosted pink Collection 2000 lipstick with Shout magazine! So basically it's their fault I own so much make-up. kind-of.
In the March issue of Elle magazine you get a simple size of the new Benefit mascara Rollerlash. This is before it's even available to buy! I completely fell for the exclusivity of this and handed over my £4 so I could give this a go.
I admit I've never been a fan of Benefit mascaras, although I get excited every time Benefit release a new shade of their boxed blushes their mascaras have never wowed me, I know lots of people love them but the most I ever thought was 'it does the job I guess'. Though Rollerlash has seriously got me!
The name is based on the effect rollers give your hair. It gives a great curl, volume and hold. I really love the marketing behind this one! I'm a massive fan of hair rollers so this worked well on me! Benefit, you know your stuff! I love the rose gold lid, although I believe the full sized version is different and embossed with diamond shapes.
The curved brush has tiny hooks that slightly pull your lashes upwards and cover them in mascara in the process. It applies just the right amount of product and the brush ensures your lashes are covered evenly. the fact that the brush is curved really helps coat all lashes in one sweep so it's applied in no time at all. There's the added bonus of not needing an eyelash curler so Benefit have really saved you a few more minutes each morning -and it all adds up!
I didn't find it heavy like I found the other benefit mascaras and they claim it lasts 12 hours which I can't comment on as I put this on and got straight to writing a review -that's how impressed with it I am so far! But I've had it on for 4 hours now and it's still going strong with no flaking.
I think this will have to be a Benefit mascara that I actually buy a full sized version of! So if you're thinking of trying this out yourself I say go and pick up a copy of Elle while there are some left, I feel like this one is going to be tough to find after a few days!
What do you think of Benefit mascaras?
Will you be buying Rollerlash?